Blue of Naples is a brand new ecommerce homeware brand due to launch in 2022. As a new brand, they wanted a copywriter who could find product names that embodied their values and inspirations, and expand on these in product descriptions that appeal to their luxury audience.
I worked with Blue of Naples to create a series of product names and descriptions that encapsulated their brand, along with a company bio. Through finding the right tone and personality for their brand, Blue of Naples will inspire audiences and attract customers to their new ecommerce shop.