Wimpole Clinic
SEO content • GEO content • Website copy • Brand guidelines • Print copy • Editing & proofreading • B2C
As the Content Lead for the Wimpole Clinic since 2022, I’ve helped drive organic growth to the website while solidifying the clinic’s position as one of the most trusted brands in the global hair restoration industry.
About the project
The Wimpole Clinic is a high-profile private hair restoration clinic based in Harley Street, London. In recent years, UK hair transplant clinics have faced a rise in competition from overseas clinics, which offer cheap procedures (and a holiday) — but often patients’ results reflect the low costs.
As the clinic’s Content Lead, I’ve led an organic campaign that puts the clinic front and centre of all common patient queries: cost, safety, and results. In recent months, this has meant ensuring we’re featured heavily in Google’s AI overviews, and mentioned frequently by ChatGPT and other chatbots.
Trust-building is at the heart of this content strategy. As well as driving strong people-first signals to Google, this connects with our patients. It means we’re the first brand they think of when they decide to take action.
Key deliverables
- Establishing content guidelines that build trust and align with the clinic’s identity.
- Creating high quality content that resonates with GPT models as well as search engines.
- Working with development, design, and video creation teams to expand our content strategy.
- Consistently monitoring and staying ahead of competitors in terms of approach, volume, and quality of content.
- Writing evergreen copy for print materials including brochures.