Author name: Rebecca

Rebecca is a freelance copywriter based in Manchester, UK. Follow her on Twitter at @rebeccawritesuk.

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5 Ways To Connect With Your Buyers Through Language

Leave a Comment / Blogging for businesses, Marketing /
Whether most of your business comes from your website, your Instagram page, or word-of-mouth recommendations, communication is the common thread that binds businesses to their buyers. Great communication isn’t easy. It takes more than the odd viral social media post or innovative email campaign to be consistently successful at engaging your prospects and turning them

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101 Marketing Terms All Business Owners Should Know | Marketing Glossary

Leave a Comment / Marketing /
From acronyms to initialisms to unpleasant-sounding phrases (I mean, “churn rate?”), there are literally thousands of marketing terms floating around in agencies and marketing meetings. This marketing glossary of 101 marketing terms is designed to help business owners make sense of the jargon. If you’re stepping out on your own and starting a new business

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How To Find Time To Blog When Running Your Own Business

Leave a Comment / Blogging for businesses, Marketing /
Running a business is beyond a full-time commitment. While it's incredibly rewarding to take the helm of your own company, most small business owners are rushed off their feet - so finding time to create and update a successful blog isn’t always easy. But with almost two-thirds of purchases starting out online, a blog is

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Why Do Businesses Need A Blog? 4 Ways A Blog Can Transform Your Business

Leave a Comment / Blogging for businesses, Content Creation /
Starting a blog is easy - but updating it isn’t. For many businesses, having a regularly updated blog doesn’t always seem like the most important task at hand. Whether you don’t have time to update your blog, or you can’t see how a blog will benefit your business, maintaining a blog is rarely number one

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Do I Need A Copywriter For My Small Business? Q&A

Leave a Comment / Hiring a copywriter, Marketing /
Between accountants, web designers, and business consultants, working with other professionals to get your business off the ground can be expensive. Copywriters sometimes fall to the bottom of the priority list - after all, most business owners can write well enough to get a basic website set up. But copywriting is about more than just

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