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Hiring a copywriter

10 Reasons To Hire A Copywriter For Your Web Copy In 2022

Created: 26 Jan 2022 / Categories: Hiring a copywriter, Marketing, Website Copy

Whether you’re struggling to find the right words to describe your product, or you need to put together a compelling business case to boost your marketing strategy, you’re here because you want to know if hiring a copywriter is the right move for your business.

If you want to achieve any, some, or all of the goals below, you’ll know a copywriter is the right way to go.

But to understand if a copywriter is right for your business, it’s important to understand what we actually do.


What does a copywriter do?

The hard-sell days are over. The internet means people can find independent reviews of all kinds of products, so they’re less likely to be duped into making impulsive or whimsical purchases. A good copywriter will convince your readers that your product or service is the right one for them using a softer, more informative approach.

Copywriting is all about giving your readers the information they need to make the right purchasing decision for them. By hiring a copywriter to create copy that connects with your audience, you can make more sales, get more followers, or show off your brand values — whatever you want to achieve, a copywriter can help.

A copywriter gets to the heart of your business and helps your readers understand who you are. No matter what your brand’s personality is, a good copywriter will find the right words to help it shine through. We write with authority, power, and just the right amount of persuasion.


10 reasons to hire a copywriter for your small business

Now you know what a copywriter does, here’s how hiring a copywriter can make your small business boom.


1. Make more sales

This is the number one reason to hire a copywriter to write for your website. Good copywriters understand the art of persuasion, without going all-out on the hard-sell. They’ll bring this to your web copy, helping you convert more website visitors to customers.


2. Save time on research and writing

Many small business owners don’t have time to create and implement a full content marketing strategy — even though it can offer an incredible return on investment for companies with a small marketing budget. Hiring a copywriter — especially one with digital marketing experience, who can help you create a full content marketing strategy from scratch — is a great way to maximise your marketing budget, while saving yourself time.


3. Sound more professional

If you often find yourself up against larger businesses, a copywriter can help you be competitive in your market. With a more professional tone of voice, you can give the impression that your business is more than a one-man-band. It’s a simple change that can help you win more clients. Plus, a great copywriter knows what language to use for your context and audience, helping you engage with your readers.


4. Improve your Google rankings

Improved SEO is the number one marketing goal of many small businesses. A huge 85% of global consumers shopped online in 2020, so it’s easy to see why. Copywriters conduct huge amounts of research before they embark on their writing, so they understand what people are searching for, and the best ways to reach them. With investment in time and the right copywriter, your website can climb to the top of Google, helping potential buyers come to you — rather than the other way around.


5. Reach a larger, more relevant audience

Hiring a copywriter is a surefire way to improve your search engine optimisation. Strong SEO is one of the best, most affordable ways to reach a larger customer base. While it can take a little while to start seeing the results of your SEO strategy, a copywriter will do all the right research to make sure your content has the best chance of ranking highly in Google. That means more site visitors, and more potential buyers.


6. Work with an expert

Small business owners benefit from working with experts in their respective fields. From accountants to PAs, freelance experts are worth their weight in gold. If you’re looking for tips and tricks rather than a full copywriting service, many copywriters will offer a consultation service so they can share their expertise with you. From bid writing to blog writing, a copywriter can give you the guidance you need to give you the best possible results.


7. Get free marketing advice

Any copywriter worth their salt knows that good copy is about more than fancy phrasing. In fact, a good copywriter should be a guru when it comes to sales and marketing. They should know how the marketing funnel feeds sales, and how to make the best use of the array of marketing functions out there. When you hire a copywriter, you can take advantage of this to boost your own sales and marketing knowledge, helping to grow your business.


8. Develop a distinctive tone of voice

Make your brand’s personality shine through with your own distinctive tone of voice. A copywriter will work with you to find out the kind of customers you want to attract, and the kind of brand image you want to put out there. With an instantly recognisable tone of voice, you’ll find it easier to write pithy social posts, embrace email marketing, and connect with your customers.


9. Make use of all your marketing channels

Speaking of which: small businesses often find it hard to make use of all the marketing channels available to them. Whether you’re restricted by time, budget, or both, it can be difficult to write great email campaigns, put out regular blog posts, and be a social media machine. With a copywriter, you can put all your channels to good use. They’ll help you cut through the clutter and be heard by even more potential customers.


10. Create compelling calls to action

Your call-to-action is incredibly important — but it’s often overlooked. All your content should have a strong call-to-action that tells your reader what to do next. When you hire a copywriter, they’ll help you craft compelling calls-to-action that your readers won’t be able to resist.


How to find the right copywriter for your business

Now you know why it’s important to hire a copywriter, you can start your search for the right copywriter for your business. To do this, you need to know 3 things.

1. Know your objectives

When you know what you want to achieve, you can find a copywriter with extensive experience in that area. Make sure you have at least one objective in mind when you contact a copywriter — it can include improved Google rankings, better email engagement, or simply to make more sales.

2. Know your channels.

If you don’t plan to use social media, don’t choose a copywriter who specialises in Instagram captions or LinkedIn posts. Make sure you know what channels you want to use — such as email, blog, paid search ads, and social media — so your copywriter knows the tools you have to hand.

3. Know your copywriter

Ask tons of questions before you make your hiring decision. Ask to see their portfolio, their previous results, and even references from other clients. Make sure they have the time to commit to your project before you hire a copywriter.

5 questions to ask a copywriter before you hire them

  1. Can I see your portfolio?
  2. What are your rates?
  3. Have you had any experience in projects similar to mine?
  4. How do you measure success?
  5. Do you have enough time to commit to this project over the next 3/6/12 months?

Make more sales with a freelance copywriter

As a freelance copywriter, I can help you connect with your customers better, make more sales, and reach the heady heights of Mount Google. I offer a range of copywriting services, from email marketing to blog content creation. To find out more about how I can maximise your small business’s marketing efforts, take a look at all my copywriting services here.

Do I Need A Copywriter For My Small Business? Q&A

Created: 23 Nov 2021 / Categories: Hiring a copywriter, Marketing

Between accountants, web designers, and business consultants, working with other professionals to get your business off the ground can be expensive. Copywriters sometimes fall to the bottom of the priority list - after all, most business owners can write well enough to get a basic website set up.

But copywriting is about more than just writing a half-decent homepage for your site. A good copywriter will help your website rank well in Google, and convince your website visitors to pay for your services. They’ll have strong SEO knowledge, an adaptable tone of voice, and a portfolio of work to back it up.

That said, hiring a copywriter may not be the best option for your business - it all depends on your unique situation. Find out if your business needs a copywriter below.

When Should You Hire A Copywriter?

There are some clear-cut situations that demand a professional copywriting service. If any of the following apply to you, you should seriously consider hiring a copywriter for your business:

  • You’re overhauling the look and feel of your brand
  • You’re not sure how to communicate with your customers
  • You find it difficult to get your message across in writing
  • You don’t know how to improve your SEO
  • You want your business to appear more professional
  • You want to establish a strong, unique tone of voice for your brand
  • You don’t have time to regularly update your blog

When Don’t You Need A Copywriter?

In some cases, you may not need to hire a copywriter. For example, if you:

  • Have lots of great ideas for your own web copy and blog posts, and the time to research, write, and edit them
  • Need someone to write a privacy policy, or another small-print-style document
  • Have a website that generates plenty of sales
  • Have a website that ranks consistently well across all your targeted keywords

Still Not Sure If You Need A Copywriter?

It’s not always obvious if your business would benefit from hiring a copywriter. You may not be sure if it’s your entire content marketing strategy that needs an overhaul, or just your web copy.

If you still have questions about whether or not you need a copywriter, make sure to book a free consultation, so you can discuss your needs and ensure you’re spending your hard-earned cash wisely.

Hiring An In-house Copywriter Vs. Freelance Copywriter

If you decide that hiring a copywriter is the way to go for your business, the next step is deciding whether to hire a full-time, in-house copywriter, or hire a freelance copywriter. This largely depends on the scale of your business, and the scope of your upcoming projects.

If you’re a sole trader, or you’re running your business solo, you’re unlikely to hire full-time employees - but freelance writers can make a big difference to your business. Agree a project cost with them in advance, so you’re both on the same page regarding the project spend.

For small businesses with a few employees, you’ll need to weigh up the potential return on investment of hiring an in-house copywriter. Hiring a freelance copywriter, at least initially, will allow you to see how a copywriter can impact your sales without committing to a salaried member of staff.

For larger businesses, you’ll need to decide whether a copywriter fits into your business strategy. If you’re focusing on inbound marketing and SEO-driven sales, hiring a copywriter could be invaluable to you. However, if your strategy focuses more on outbound sales, a full-time copywriter could be surplus to requirements.

Discuss your requirements with a freelance copywriting consultant for an honest assessment of the work you need to be completed. This will help you decide whether a freelance or in-house copywriter would be best for your business needs.

The Hallmarks Of A Great Copywriter

If you’ve decided to hire a copywriter, it’s important to know what to look for when you’re choosing a good fit for your business. Here are 5 things to consider when hiring a freelance copywriter:

  • Their portfolio. Have they worked in similar sectors to yours before? Have they worked for a direct competitor? Does their tone of voice match the tone you’d like to project for your business? The answers to these questions go a long way to helping you decide whether they’re a good fit for your business.
  • Their testimonials. Are they vouched for by other businesses? Testimonials and referrals are a great way to be sure you’re hiring a skilled copywriter who gets results.
  • Their communication. Once you’ve made contact with them, do they reply regularly and professionally? A copywriter who remains in contact with you is more likely to make you feel at ease, particularly if you’re planning a long-term partnership.
  • Their attitude to feedback. Before you commit to working with a copywriter, try to gauge their attitude to receiving comments and feedback on their work. If they’re open to it, that bodes well for you - you’ll be able to make changes and suggestions so you get the results you’re looking for.
  • Their results. If they’ve repeatedly got results for other clients, chances are they’ll do the same for you. Don’t be afraid to ask for any anecdotal or analytical evidence of what they’ve achieved for other clients.

Book Your Free Copywriting Consultation

Your consultation is your chance to find out more about how I can help you bump your site up in Google, convert more visitors into customers, or overhaul the professional tone of your website.

Find out more about my digital copywriting services here, and get in touch to book your free consultation.