Marketing

How case studies can transform your sales strategy in 2022

How Case Studies Can Transform Your Sales Strategy In 2022

Leave a Comment / Marketing, Small Businesses /
Reviews are important. Studies show that 93% of customers will look at reviews before they buy this year. So even when it comes to the smallest purchases, you want to make sure your customers are saying great things about your products. B2C companies tend to use reviews to give other potential customers more confidence in [...]

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10 Reasons To Hire A Copywriter For Your Web Copy In 2022

Leave a Comment / Hiring a copywriter, Marketing, Website Copy /
Whether you’re struggling to find the right words to describe your product, or you need to put together a compelling business case to boost your marketing strategy, you’re here because you want to know if hiring a copywriter is the right move for your business. If you want to achieve any, some, or all of

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5 Ways To Connect With Your Buyers Through Language

Leave a Comment / Blogging for businesses, Marketing /
Whether most of your business comes from your website, your Instagram page, or word-of-mouth recommendations, communication is the common thread that binds businesses to their buyers. Great communication isn’t easy. It takes more than the odd viral social media post or innovative email campaign to be consistently successful at engaging your prospects and turning them

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101 Marketing Terms All Business Owners Should Know | Marketing Glossary

Leave a Comment / Marketing /
From acronyms to initialisms to unpleasant-sounding phrases (I mean, “churn rate?”), there are literally thousands of marketing terms floating around in agencies and marketing meetings. This marketing glossary of 101 marketing terms is designed to help business owners make sense of the jargon. If you’re stepping out on your own and starting a new business

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How To Find Time To Blog When Running Your Own Business

Leave a Comment / Blogging for businesses, Marketing /
Running a business is beyond a full-time commitment. While it's incredibly rewarding to take the helm of your own company, most small business owners are rushed off their feet - so finding time to create and update a successful blog isn’t always easy. But with almost two-thirds of purchases starting out online, a blog is

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Do I Need A Copywriter For My Small Business? Q&A

Leave a Comment / Hiring a copywriter, Marketing /
Between accountants, web designers, and business consultants, working with other professionals to get your business off the ground can be expensive. Copywriters sometimes fall to the bottom of the priority list - after all, most business owners can write well enough to get a basic website set up. But copywriting is about more than just

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