8 ways to find great new content ideas
With your audience and objectives nailed down, you’re ready to start hunting for content ideas that will help your readers find your website with ease. Use these 8 tools and techniques to find brilliant new blog post ideas.
1. Google Keyword Planner
Google Keyword Planner should be the first port of call for any business blogger looking to boost their SEO.
Open up the tool and enter some keywords associated with your product or service. Keyword planner will then tell you how often these terms are searched each month, and offer alternative keywords that could also be relevant to your business.
Choose the best keywords and form titles around them, using common phrasing like “how to” and “10 ways to.”
2. Google Trends
If you’re looking for ideas on a broader scale, take a look at Google Trends. You can search the popularity of your entered subjects and search terms over time, and use this information to plan future blog posts.
Google Trends also offers geographical search data, so it’s ideal if you’re looking to reach a global audience. Plus, it recommends other relevant topics, helping you find other topics you can blog about that you may not have considered.
Reddit is a treasure trove for business bloggers. Find the relevant subreddit for your industry — trust me, there will be one — then sort by new and hot posts to see which posts Redditors are most interested in. You can then use popular topics and regularly-asked questions to inform your next blog title.
This is a great way for businesses to find blog post ideas, particularly in modern innovative sectors such as cryptocurrency and renewable energy.
4. Your existing content
Sift through your existing content to see if it sparks inspiration for a new post. Many blog posts only address some of the key questions on a particular topic, so if you feel there’s more you can offer on a subject, elaborate on it in your next post.
Repurposing content is a valuable skill, but self-plagiarism definitely isn’t. When searching through your previous content, resist the urge to copy and paste chunks of text. It’s not valuable to your readers (or search engines) to see the same content repeated throughout your website, so use your existing content for inspiration only.
5. Answer The Public
Answer The Public is a useful tool for finding popular search terms around a particular topic. It’s much more intuitive than Google Keyword Planner, although not as detailed. You only get 3 free searches each day, but used wisely these can give you plenty of great blog post ideas.
6. HubSpot Blog Title Generator
If you’ve already got some potential topics to write about, but just need to find the right title, use Hubspot’s blog title generator tool. Enter up to 5 subjects and receive 5 blog title ideas for these terms.
These are just ideas, so you shouldn’t use them blindly. Make sure they align with your audience and your objective before you settle on a title.
7. Social media
If you’re part of an active social media community, ask your followers and connections what they’d most like to read about from you. This is a great way to engage with your readers online, and show that you value their input and suggestions.
Trial Twitter and Instagram polls as well as open questions to find out the best way to communicate with your followers and get ideas for your next blog post.
8. Current events and trends
Everything from national holidays to industry news can be a source of inspiration for business bloggers. Take a look at the calendar and see what days of interest are coming up. As well as the big ones like Christmas and Eid, think World Book Day and National Apprenticeship Week.
You can then plan, write and distribute your blog posts in plenty of time for the big day.
A foolproof 3-step plan to writing a blog post
Coming up with blog post ideas is just the first step. You then need to write the thing.
Take a look at this 3-step blog writing formula that breaks the process down into simple, manageable chunks.
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