Whether you’re struggling to find the right words to describe your product, or you need to put together a compelling business case to boost your marketing strategy, you’re here because you want to know if hiring a copywriter is the right move for your business.
If you want to achieve any, some, or all of the goals below, you’ll know a copywriter is the right way to go.
But to understand if a copywriter is right for your business, it’s important to understand what we actually do.
The hard-sell days are over. The internet means people can find independent reviews of all kinds of products, so they’re less likely to be duped into making impulsive or whimsical purchases. A good copywriter will convince your readers that your product or service is the right one for them using a softer, more informative approach.
Copywriting is all about giving your readers the information they need to make the right purchasing decision for them. By hiring a copywriter to create copy that connects with your audience, you can make more sales, get more followers, or show off your brand values — whatever you want to achieve, a copywriter can help.
A copywriter gets to the heart of your business and helps your readers understand who you are. No matter what your brand’s personality is, a good copywriter will find the right words to help it shine through. We write with authority, power, and just the right amount of persuasion.
Now you know what a copywriter does, here’s how hiring a copywriter can make your small business boom.
This is the number one reason to hire a copywriter to write for your website. Good copywriters understand the art of persuasion, without going all-out on the hard-sell. They’ll bring this to your web copy, helping you convert more website visitors to customers.
Many small business owners don’t have time to create and implement a full content marketing strategy — even though it can offer an incredible return on investment for companies with a small marketing budget. Hiring a copywriter — especially one with digital marketing experience, who can help you create a full content marketing strategy from scratch — is a great way to maximise your marketing budget, while saving yourself time.
If you often find yourself up against larger businesses, a copywriter can help you be competitive in your market. With a more professional tone of voice, you can give the impression that your business is more than a one-man-band. It’s a simple change that can help you win more clients. Plus, a great copywriter knows what language to use for your context and audience, helping you engage with your readers.
Improved SEO is the number one marketing goal of many small businesses. A huge 85% of global consumers shopped online in 2020, so it’s easy to see why. Copywriters conduct huge amounts of research before they embark on their writing, so they understand what people are searching for, and the best ways to reach them. With investment in time and the right copywriter, your website can climb to the top of Google, helping potential buyers come to you — rather than the other way around.
Hiring a copywriter is a surefire way to improve your search engine optimisation. Strong SEO is one of the best, most affordable ways to reach a larger customer base. While it can take a little while to start seeing the results of your SEO strategy, a copywriter will do all the right research to make sure your content has the best chance of ranking highly in Google. That means more site visitors, and more potential buyers.
Small business owners benefit from working with experts in their respective fields. From accountants to PAs, freelance experts are worth their weight in gold. If you’re looking for tips and tricks rather than a full copywriting service, many copywriters will offer a consultation service so they can share their expertise with you. From bid writing to blog writing, a copywriter can give you the guidance you need to give you the best possible results.
Any copywriter worth their salt knows that good copy is about more than fancy phrasing. In fact, a good copywriter should be a guru when it comes to sales and marketing. They should know how the marketing funnel feeds sales, and how to make the best use of the array of marketing functions out there. When you hire a copywriter, you can take advantage of this to boost your own sales and marketing knowledge, helping to grow your business.
Make your brand’s personality shine through with your own distinctive tone of voice. A copywriter will work with you to find out the kind of customers you want to attract, and the kind of brand image you want to put out there. With an instantly recognisable tone of voice, you’ll find it easier to write pithy social posts, embrace email marketing, and connect with your customers.
Speaking of which: small businesses often find it hard to make use of all the marketing channels available to them. Whether you’re restricted by time, budget, or both, it can be difficult to write great email campaigns, put out regular blog posts, and be a social media machine. With a copywriter, you can put all your channels to good use. They’ll help you cut through the clutter and be heard by even more potential customers.
Your call-to-action is incredibly important — but it’s often overlooked. All your content should have a strong call-to-action that tells your reader what to do next. When you hire a copywriter, they’ll help you craft compelling calls-to-action that your readers won’t be able to resist.
Now you know why it’s important to hire a copywriter, you can start your search for the right copywriter for your business. To do this, you need to know 3 things.
When you know what you want to achieve, you can find a copywriter with extensive experience in that area. Make sure you have at least one objective in mind when you contact a copywriter — it can include improved Google rankings, better email engagement, or simply to make more sales.
If you don’t plan to use social media, don’t choose a copywriter who specialises in Instagram captions or LinkedIn posts. Make sure you know what channels you want to use — such as email, blog, paid search ads, and social media — so your copywriter knows the tools you have to hand.
Ask tons of questions before you make your hiring decision. Ask to see their portfolio, their previous results, and even references from other clients. Make sure they have the time to commit to your project before you hire a copywriter.
As a freelance copywriter, I can help you connect with your customers better, make more sales, and reach the heady heights of Mount Google. I offer a range of copywriting services, from email marketing to blog content creation. To find out more about how I can maximise your small business’s marketing efforts, take a look at all my copywriting services here.